BRANDED SOCIAL . FASHION . 2022
BRANDED SOCIAL · FASHION · 2022
MCM “ROASTED PECAN ” CAPSULE
TRANSLATING A LUXERY FASHION LAUNCH INTO PLATFORM NATIVE SOCIAL STORYTELLING
ROLE:
Branded social
Client:
MCM x Complex
Platforms:
IG / FB / X
– THE CHALLENGE
Fashion doesn’t just sell Fashion doesn’t just sell a product. It sells a point of view. it sells a point of view.
Brand voice speaks to a consumer’s taste and sensibilities while giving them context for how the product should be worn, experienced, and understood.
-THE APPROACH
TRANSLATE
DIFFERENTIATE
ACTIVATE
Adapt MCM’s luxury positioning into a voice that felt natural to Complex’s culturally engaged audience.
Tailor the campaign message to each platform, balancing product storytelling with the unique behavior of its audience.
Turn product interest into action through timely, platform-native messaging and clear calls to discover the collection.
From strategy to excecution
ONE PLATFORMS. THREE PLATFORM SPECIFIC EXPRESSION
INSTAGRAM:
The new @mcmworldwide just dropped and it is fire! Discover the Roasted Pecan Capsule. Just in time for the Autumn season 🍂 *Shop Now*
Treat yourself to some new leather for those chilly Autumn nights 🍂!
The Roasted Pecan Capsule is a whole new take on the already iconic MCM silhouettes. Click the link to get yours! *LINK*
TWITTER/X
Fall is almost here but @MCM’s is cranking up the heat with their new Roasted Pecan Capsule🔥
The whole collection is a vibe. Here are some of our favorites: *LINK* #Promo
PROJECT TAKEAWAY
Effective branded social doesn’t ask audiences to adopt a brand’s language, it translates the brand into the language of its audience.